A brand I used to work for - VW, my two favourite artists - Dali & Magritte (I know, it is very coincidental) and these great print ads demonstrating the new VW Polo Blue Motion's 'Absurdly low consumption' have caught my eye this week.
Blurring the line between art and advertising, the Polo's 'Surreal' gas mileage has been really cleverly visualised by DDB Germany creating drama and depth to the ads inspired by the 'Persistence of Memory' (Dali) and 'The Son of Man' (Magritte).
Dali’s melting time piece, from The Persistence of Memory, becomes Volkswagen’s melting fuel meter and bad news for the oil industry. Magritte’s Man in the Bowler Hat becomes a service station attendant, with a game of chess showing the Green Trees defeating the Oil Industry.
What do you think of it?
