A brand I used to work for - VW, my two favourite artists - Dali & Magritte (I know, it is very coincidental) and these great print ads demonstrating the new VW Polo Blue Motion's 'Absurdly low consumption' have caught my eye this week.
Blurring the line between art and advertising, the Polo's 'Surreal' gas mileage has been really cleverly visualised by DDB Germany creating drama and depth to the ads inspired by the 'Persistence of Memory' (Dali) and 'The Son of Man' (Magritte).
Dali’s melting time piece, from The Persistence of Memory, becomes Volkswagen’s melting fuel meter and bad news for the oil industry. Magritte’s Man in the Bowler Hat becomes a service station attendant, with a game of chess showing the Green Trees defeating the Oil Industry.
What do you think of it?
3 comments:
I think these ads are brilliant. The automotive landscape is littered with literal communications (three quarter car shots and lots of numbers)so this creative approach should really stand out - appealing to an audience who align more with art than RPMs and whose current purchase decisions are largely motivated by their hope for a greener future.
Love it!
The 'green space' is just as littered with visual cliches and literalism as the automotive one, so it's great to see a brand breaking away from both at once. I've seen quite a lot of hyper-detailed advertising recently - I wonder if this is a snowballing trend? The new 'Guinness Time' advert is the same: something you can stare at for ages and still spot new bits and pieces. Like it!
Morning, Have anice day, visted fist 4 uu, nice http://publicvaluer.blogspot.com/ http://standarpenilaian.blogspot.com/ http://pondokmaharta.blogspot.com/
Post a Comment